The Nordics

The Nordics

Let’s show the Nordics in the world! #TracesofNorth

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Why, who and how?

Our aim is to create a unified brand for The Nordics, a brand that shares its relevance with the world. Showing how Nordic thinking has inspired many.

The Nordics is a branding project for Aaland, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden.

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Traces of North

Traces are not about showing The Nordics to the world, they are about showing The Nordics in the world. The concept is simple. We are curating stories that embody our shared values. Traces of North can be large or small; they can be an idea, a movement, a feeling, or even a product, anything that has made its way from The Nordics into the world.

fact
Have you heard of?

The Nordic value openness

Openness

In many Nordic countries both the mass media and the general public have access to everything from public records to everyone else’s tax-bills. But openness is also a state of mind, and in the Nordics, this translates to anything from open-mindedness to friendly social institutions.

Equality
Culture
Europe

A trace of Nordic gender equality coming up: Massive congratulations to the Icelandic musician and...

Innovation
Food
North America

The history of the hamburger is still a matter of much dispute. There are several different versions...

Sustainability
Global

In just a year, battling for the climate has become a global, public movement. Every Friday, young...

Innovation
Design
Global

Without the spray can mechanism we would smell worse, and, one could very well argue, we would live...

Food
Happiness
Health
Global

It’s similar to yogurt but packed with protein. It’s been proven to date back to the age of the...

Join The Nordics newsletter

Do you want to keep in touch? If you have friends, colleagues or partners who you think would benefit from learning about the Nordic branding project - from news about deadlines for open calls to easy access to our branding toolbox - share the good news!

Toolbox

Need a Nordic look, feel or vibe to your ideas? We've created a Brand toolbox that can guide you in shaping your Nordic conversations. Easily collect images, films, facts and logos. The toolbox even guides you from A-to-Z when creating an event or a social media campaign.

Videos

We have created a series of films to help you tell the story of the Nordics. You can use these on...

Logos

We have created different versions of our logo, so that it can be used in different contexts across...

Videos

We have created a series of films to help you tell the story of the Nordics. You can use these on...

Templates

We have collected a series of templates to help you producing your materials. Everything from...