We will never rule the world. 

But we might inspire it.

The Nordics is neither Norwegian fjords, the forests of Sweden, Danish design or Finnish culture. Being Nordic encompasses all of these and much more.

The Nordics is a collection of 27 million people across 8 countries tucked up in the northern hemisphere and it’s here the global gaze is cast when looking for innovation or inspiration in welfare, sustainability, gender equality, food and nutrition. The same place is located at the top of the international scale when measuring openness, trust, environment and even happiness.

Our aim is to create a unified brand for the nordics, a brand that shares its relevance with the world. Showing how Nordic thinking has helped many, showing how Nordic values can work across borders, cultures and generations.

Welcome to thenordics.com

To become Nordic, we just have to travel.

Most of the world doesn’t distinguish between the 8 Nordic countries, they see a group of countries characterized and inspired by common ideas and values.

In May 2016 President Obama invited government leaders from the Nordic countries to discuss global challenges and suggest Nordic solutions. When the Nordic countries stand together, they stand stronger making the Nordic region one of the most important in the world with something to offer.

Traces of North.

It’s where we come from, and where we are going.

We are not going to show The Nordics to the world, we want to show The Nordics in the world, it’s a beautifully simple thought.

This website is our first steps to raise awareness of The Nordics. In fact, we are currently in Beta asking people for help in finding the Nordic stories that have spread across the globe. These stories are what we call ”Traces of North” and you can see a few examples here on the site.


Are you a Trace Explorer?

We’re looking for digitally aware creative thinkers to help us trace the Nordic stories that have inspired the world. Is this you?


Continue here

There are Traces
of North everywhere


We are only as good as your last idea.

We are currently running an open call for projects that can help position The Nordics and the effect we have in the world.

We are looking for projects that can demonstrate a Nordic idea and can reach out to a global audience. If you are interested, you can see more and read in detail what we are looking for here.


Open call for projects

Join us or simply read about us…

We would love to ask you a few questions now and again

We will only mail you when we have something to say